Microsoft Clarity is a free tool that helps you see how people use your website. It shows what works well and where users get stuck. With Clarity, you can improve your site design, keep visitors longer, and grow your revenue.
What is Microsoft Clarity?
Clarity is a behavioral analytics tool. It shows you exactly how visitors interact with your site. You can watch their actions, see popular areas, and find problems quickly.
Key features include:
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Session recordings
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Heatmaps
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Clarity Copilot insights
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Metrics dashboard
It works for all websites, big or small, and is free to use.
Session Recordings
Session recordings let you watch how users move on your site. You can see:
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Where they click
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Where they scroll
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Where they stop or leave the page
This helps you find frustrating areas and fix them.
HeatMaps
Heatmaps show where users click and scroll the most. You can see:
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Which parts of the page are popular
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Which parts are ignored
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How people move through your site
Heatmaps make it easy to improve engagement and focus on the right content.
Microsoft Clarity Insights
Clarity gives data-driven insights. You can find:
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Dead clicks (clicks that do nothing)
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Rage clicks (clicks from frustration)
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Excessive scrolling
These insights help you make your site easier to use.
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Clarity Chat and Copilot
Clarity includes Clarity Chat, powered by Copilot. You can:
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Ask questions about your users
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Get summaries of session recordings
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Receive recommendations to improve your site
Copilot helps you understand visitor behavior quickly.
Metrics Dashboard
The dashboard shows a visual summary of your site. You can see:
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Most visited pages
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Where users are from
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Devices and browsers they use
This helps you understand your audience and make better decisions.
Privacy Matters
Clarity protects user privacy. Sensitive information is masked before it is uploaded. This means:
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Personal data is never shared
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Your visitors are safe
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You still get useful insights
Easy Setup
Setting up Clarity is simple:
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Sign up for a free account
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Add the Clarity tracking code to your website
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Start seeing insights in minutes
Clarity works even for large websites with millions of visitors.
Development and Support
Clarity can handle huge amounts of data — more than 1 petabyte from 100 million users per month. Microsoft provides:
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Updates and improvements
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Developer documentation
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Support and FAQs
It works for small blogs and large businesses alike.
How Clarity Helps You
With Clarity, you can:
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Improve user experience
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Increase engagement
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Optimize site design
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Make data-driven decisions
It stops you from guessing what works and helps you focus on what matters.
FAQ
What is Clarity? A free tool to understand visitor behavior using session recordings, heatmaps, and insights.
Why use Clarity? It shows where users struggle, what they like, and how to improve your website.
How much does it cost? Clarity is completely free.
How does Clarity work? You add a tracking code to your site. Clarity records sessions, creates heatmaps, and gives Copilot insights.
Microsoft Clarity is a simple, free tool that helps you see what works on your website. You can find problems, understand users, and improve your site.
It protects privacy, scales with your website, and is easy to set up. Stop guessing. Start using Clarity today.
